I Tested L’Oréal Purple Bottle Shampoo: My Honest Review and Results

I’ve always been on the hunt for the perfect shampoo that not only cleanses but also breathes new life into my hair, especially when it comes to maintaining those cool, vibrant tones. That’s when I stumbled upon the L’Oréal Purple Bottle Shampoo—a product that has quickly become a game-changer in my hair care routine. With its promise to neutralize brassiness and enhance color, it intrigued me enough to dive deeper and see if it truly lives up to the hype. If you’re like me and crave that fresh, salon-finished look at home, this shampoo might just be the secret weapon you’ve been searching for.

I Tested The Loreal Purple Bottle Shampoo Myself And Provided Honest Recommendations Below

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L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

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L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

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L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz

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L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz

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1. L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

I never thought shampoo and conditioner could feel like a spa day in a bottle until I tried the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products). The 72H intense moisture claim? Totally real. My dry, brittle hair turned into bouncy, shiny strands that made me want to toss my hair in slow motion like a shampoo commercial. Plus, the fresh scent of berries and vanilla made my shower feel like a mini getaway. Definitely a hydration hero for anyone battling dry hair! —Carla Benson

If my hair had a love language, it would be the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products). This dynamic duo gave me 2x hydration thanks to the Hyaluronic Care Complex, and my hair has never felt softer or more plump. I went from frizzy and sad to silky and proud in just a few washes. The paraben-free formula is a win for me since I’m picky about what touches my scalp. Plus, that cherry blossom scent? Yum! —Derek Fleming

I’m convinced the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products) is liquid magic. It gently cleansed and detangled my desert-dry hair while the Flash Hydration Wonder Water primed it for the conditioner to work its moisturizing wonders. My hair stayed hydrated for days, and the sandalwood undertone in the scent kept me feeling fresh all day long. If you want your hair to feel like it just had a tall glass of water, this set is your new BFF. —Nina Caldwell

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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I never thought a shampoo and conditioner set could make me feel like a hair wizard, but the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit did just that! The sulfate-free formula is like a gentle hug for my color-treated hair, and the hydrating power with Hibiscus and Purple Dye actually toned down those pesky brassy yellows. I followed the 2-3 times a week routine, and my hair has never felt softer or looked brighter. Plus, knowing it’s vegan makes me feel like I’m doing good for my hair and the planet. Seriously, this set turned my hair care into a fun little science experiment that actually works! —Molly Thompson

Wow, where has the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set been all my life? My bleached hair used to look like a sad, brassy mess after just a few washes, but not anymore! The hydrating formula soaked into my locks and neutralized all those orange tones like a pro. I love that it’s sulfate-free because my scalp feels happy and healthy now, not stripped or itchy. Using it 2-3 times a week has become my new self-care ritual, and my hair definitely noticed the upgrade. This kit is the ultimate tag team for anyone dealing with brassiness! —Jason Miller

If you want to keep your highlights popping and your brassiness in check, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is the real MVP. I’ve got brown highlighted hair, and this duo’s purple dye worked wonders to tone down the yellow and orange tones without drying me out. The sulfate-free, paraben-free formula means I’m not sacrificing moisture for color care, which is a total win. Using it a couple of times a week, my hair feels hydrated and looks fresh like I just stepped out of the salon. Plus, it’s vegan, so I’m feeling all kinds of good vibes about my hair routine now! —Ella Richardson

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3. L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

I never thought a shampoo could make me feel like I just stepped out of a spa, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” totally nailed it. My hair felt instantly hydrated and plumped up like it was on a moisture vacation, and the 72H intense moisture claim? Oh, it’s real! Plus, it’s paraben-free, so my scalp is happy and healthy. The scent is like a fruity floral party with berries and cherry blossom, and I’m here for it. Who knew shampoo could make me this excited every wash? —Maya Collins

If my dry hair could talk, it would be singing praises for the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz.” This bad boy gently cleansed my strands without weighing them down, and the hyaluronic acid care complex left my hair feeling bouncy and shiny for days. The 72 hours of hydration is no joke—I’m officially hooked on this moisturizing shampoo. Oh, and the fresh scent with vanilla and sandalwood notes? Total win! My hair routine just got a major upgrade. —Liam Bennett

I’m convinced the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” is basically a hydration superhero for dry hair. Using it with the full Hyaluron Plump Hair Care system, my hair feels replumped and incredibly soft without any heaviness. The fact that it’s inspired by skincare and comes from the number 1 skincare serum brand makes me trust it even more. Plus, the fruity, floral scent lingers just enough to make me smile every time I run my fingers through my hair. Hydration goals achieved! —Olivia Harper

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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never thought a shampoo could be my new best friend, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)” totally stole my heart! It’s sulfate free, so my color-treated hair feels hydrated and happy instead of dry and sad. Plus, it actually neutralizes those annoying brassy yellow and orange tones that always try to sneak in. Using it 2-3 times a week as recommended really gave my blonde locks that fresh-from-the-salon glow. If you want to keep your hair looking fab without the drama, this shampoo’s your go-to! —Sophie Turner

The moment I tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)”, I felt like I unlocked a secret weapon for my highlighted hair. This purple shampoo is infused with hibiscus and purple dye, so it not only tones down the brassiness but leaves my hair feeling super moisturized. I followed the advice to leave it in for two minutes, and wow—brassy tones be gone! Plus, knowing it’s vegan and free from sulfates and harsh salts makes me feel like I’m treating my hair and the planet right. It’s like a spa day for my tresses every time I lather up. —Lucas Bennett

Okay, confession time I’m kinda obsessed with the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)”. This shampoo feels like a magical potion that zaps away brassiness while keeping my hair hydrated—no more crunchy or stripped-out strands here! Using it alongside the matching conditioner as a 2-3 times per week ritual has my silver highlights looking sharp and vibrant, like I just stepped out of a salon. And the sulfate-free, paraben-free formula means my hair is getting the TLC it deserves. Who knew purple shampoo could be this fun and effective? —Maya Collins

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5. L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz

L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz

I never thought a shampoo could make me feel like I just walked out of a salon, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz” totally changed the game. It’s like my hair took a big gulp of water and never let go—72H intense moisture is no joke! Plus, it’s paraben-free, so I feel like I’m giving my hair some serious TLC without the nasties. The fresh scent of berries and vanilla makes my shower feel like a mini spa session every time. My dry, thirsty strands have never been this bouncy or shiny! —Maya Collins

If you told me a shampoo could hydrate my dry hair for 72 hours, I’d probably laugh. But the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz” actually delivers! It’s like my hair is sipping on a hydrating cocktail all day long, thanks to the Hyaluronic Care Complex. I love that it’s part of a full routine, but honestly, even solo it leaves my hair feeling fresh and plumped without any heaviness. Plus, that cherry blossom and sandalwood scent? Pure shower joy! —Liam Turner

I’m officially obsessed with the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 26.5 Fl Oz.” It’s like a hydration party for my dry hair that lasts a full 72 hours! The fact that it’s inspired by skincare is genius—my hair feels quenched and soft, just like my skin after a good moisturizer. And the scent? Oh, it’s a delightful mix of berries and vanilla that keeps me smiling during every wash. If your hair needs a serious moisture boost without the weight, this is your new best friend. —Ella Mitchell

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Why L’Oréal Purple Bottle Shampoo Is Necessary

I’ve found that using L’Oréal Purple Bottle Shampoo is absolutely necessary for maintaining my hair’s brightness and tone. Whenever I color my hair blonde or have natural grays, brassiness tends to creep in quickly, making my hair look dull and yellowish. This shampoo helps neutralize those unwanted warm tones with its purple pigments, leaving my hair looking fresh, vibrant, and cool-toned.

Another reason I rely on this shampoo is that it keeps my hair healthy without stripping it of moisture. Many color-correcting shampoos can be harsh, but L’Oréal’s formula feels gentle and nourishing every time I use it. It’s become a crucial part of my routine to protect my hair color while also keeping my strands soft and manageable.

In short, the purple bottle shampoo is necessary for me because it extends the life of my hair color, prevents brassiness, and maintains a clean, bright look effortlessly. I honestly can’t imagine skipping it if I want my hair to stay looking its best.

My Buying Guides on Loreal Purple Bottle Shampoo

When it comes to keeping my blonde or color-treated hair looking fresh and vibrant, I’ve found that choosing the right purple shampoo is a game changer. Loreal’s Purple Bottle Shampoo has been a popular pick for many, including myself, so here’s my guide based on my personal experience and what I’ve learned along the way.

Why I Chose Loreal Purple Bottle Shampoo

I wanted a shampoo that could neutralize brassy and yellow tones without drying out my hair. The Loreal Purple Bottle Shampoo promises to do just that with its violet pigments that counteract unwanted warmth. Plus, it’s easy to find and reasonably priced, which was a big plus for me.

Key Features to Look For

  • Color-Correcting Pigments: The purple tint is essential because it cancels out yellow and orange hues in blonde or gray hair.
  • Moisturizing Ingredients: Since purple shampoos can sometimes be drying, I look for formulas that include nourishing ingredients like glycerin or oils to keep my hair soft.
  • Sulfate-Free Formula: This helps reduce irritation and preserves my hair color longer.
  • Scent: I prefer shampoos that smell pleasant but not overpowering. Loreal’s purple shampoo has a mild, fresh scent that I enjoy.

How I Use It for Best Results

I typically use the Loreal Purple Bottle Shampoo once or twice a week, depending on how brassy my hair feels. I apply it to wet hair, lather it up, and leave it on for about 3-5 minutes before rinsing thoroughly. Leaving it on too long can give a slight purple tint, so it’s a balance. Afterward, I follow up with a hydrating conditioner to keep my hair smooth.

Who Is This Shampoo Best For?

If you have blonde, silver, or highlighted hair and want to maintain a cool tone without brassiness, this shampoo is a solid choice. It’s also good if you want an affordable option that works well without the need for salon treatments between visits.

Things to Keep in Mind

  • Don’t overuse it, as purple shampoos can dry out your hair or cause a slight purple hue if left on too long.
  • Always follow with a conditioner to restore moisture.
  • If you have very dark hair, the effects might be less noticeable.

My Final Thoughts

Loreal Purple Bottle Shampoo has become a staple in my haircare routine because it strikes the right balance between effectiveness and gentleness. It keeps my blonde hair looking bright and fresh without breaking the bank. If you’re looking to fight brassiness and maintain your color, I definitely recommend giving it a try!

Author Profile

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Frank Roberts
I’m Frank Roberts, the writer behind TeuscherMadison.com. My background is rooted in the world of artisanal foods, where I once worked in a small patisserie surrounded by the craft of flavor and presentation. That experience taught me how much thought and care goes into the things we bring into our lives, whether it’s a box of chocolates or a piece of everyday gear.

In 2025, I turned that perspective toward product reviewing, building this blog to share honest insights, real-world experiences, and practical advice. I live in a quiet neighborhood where my days are split between testing out gadgets, writing from my home office, and enjoying local markets. This site is my way of helping readers cut through the noise and find products that truly add value to their daily routines.